Short-form video with algorithm-first discovery
TikTok's For You Page is the least follower-dependent discovery system of any major platform — a brand-new account with zero followers can go viral off a single video, because the algorithm tests content with small audiences first and expands reach based on completion rate and rewatches, not who's already following you. This makes TikTok unusually accessible for new Kenyan creators in comedy, dance, commentary and skits, but it also means growth can be volatile — a single format may work brilliantly then plateau. Views and shares are the primary currency; follower count matters most for turning viral moments into a lasting audience.
What Actually Drives Growth Here
Growth here is about consistent output and hook strength in the first three seconds, since the algorithm decides within seconds whether to keep pushing a video to new viewers.
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